The most important information should be placed at the top left part of a flyer. A properly-designed flyer should carry information from left to right and from top to bottom. Designing a flyerĪ well designed flyer must follow the natural flow of your eyes. An effective way to target you customers using flyers is to stuff them into boxes of your product or the shopping bag when they leave. Some marketing experts print flyers small so they can be handed out at events and stuffed in people’s pockets or purses and reduce costs of printing. Large flyers are better and more expensive for circulars and political mailings and always get you noticed. The cost of the flyers depends on the intention of the promotion and how the distribution is being handled. It’s gone through physical moves and industry changes and the women behind are still ready as ever to customize a banner or flyer for local customers.Reach your target market with flyer printingįlyer printing is an excellent way to advertise your products but choosing the size of the printed flyer can be challenging. Jones Printing has transformed itself along with the city of Pittsburgh. We can design it, we can print it and we can deliver it.” “If you stop here, you don’t have to go no further. “We’re a one-stop print shop,” Jones said. These repeat customers trust the expertise of Jones’ business, she said, and they appreciate the convenience. They print for large public agencies like the Port Authority of Allegheny County and ALCOSAN, as well as churches and smaller, local businesses. and being a black woman is just as bad, so it’s rough.”ĭespite the challenges, the two cater to a diverse size and type of clientele. Because you don’t get the same respect that a man would. “It’s definitely rough being woman - period. When Jones or Clay answer the phone, callers sometimes ask to speak to a man. Over the years, that’s made it difficult for them to be taken seriously. Jones and Clay are both African-American women in an industry that’s dominated by white men. “But knows the computers and the digital printing and all the new, upcoming stuff. “The internet … it’s taken us for a run,” Jones said. Online companies like Vista-Print and Zazzle market their services to consumers who can print business cards or custom mugs from their couch, rather than set up an appointment with a company. Together with Clay, Jones said the two have navigated the changing print industry, including the rise of the internet. Rather, it’s divided into several small offices and a long printing room. The building itself isn’t huge - it’s no warehouse. There are some colorful mugs with business logos next to lots and lots of cardboard boxes. Stickers for a local company are scattered around her and piles of brushes lay near a paint-splattered sink behind her. "We’ve basically learned how to fix it ourselves,” Jones said. Over the years, she’s become so familiar with the now 15-year-old printing press that she can repair it whenever it glitches. Jones’ father picked up the printing trade during his time in the Air Force, she said, and she learned how to operate the machines when she attended the now-closed Connelley Technical Institute. It sits alongside two other longtime, family-owned Homewood businesses, Strong’s Cleaners and Dorsey’s Records. After its first spot in East Liberty, the business moved to Point Breeze, and then to Homewood on Frankstown Avenue. This is the third location for Jones Printing. “Just staying in business, let alone staying in business in Homewood.” As a brick-and-mortar store, Jones says she and her co-owner, Brittee Clay, have had to adjust to the internet and, in their current Homewood location, to a changing community. The business faces a different landscape than it did in 1948, when Jones’ father opened the shop in East Liberty. 90.5 WESA A paintbrush sticks out of a plastic container in the printing room of Jones Printing in Pittsburgh's Homewood community.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |